Selling Food to Ontario Workshops

Learn how you, as a farmer or small processor, can access new market channels

Grocery retailers, chefs, and other food buyers are looking for local product and they want to buy local says Jessica Kelly, a direct farm marketing specialist at the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA). "Yet, when it comes to buying from farmers and small food processors, they say there's often a gap between what they need, when they need it, and how they do business" she adds.

OMAFRA has developed a series of educatonal modules bringing together farmers and small food processors to learn how to address gaps. Ministry specialists in business management, business development, food regulation and food safety can help business owners and managers learn more about different sales channels how they work and how to decide which channel(s) may be best for their business.

Previous Module Topics Include:

  • Market channel opportunities (who buyers are, how they purchase food and what they expect)
  • Basics of food regulations
  • Food safety program requirements
  • Costing and pricing basics
  • Getting your product listed in a retail store and keeping it there
  • Food packaging and labelling (different packaging design types and material and labelling requirements)
  • Food trends: consumer and industry expectations

For more information:
Toll Free: 1-877-424-1300
Author: Jessica Kelly, Direct Farm Marketing Specialist/OMAFRA
Creation Date: 11 January 2017
Last Reviewed: 03 May 2017