Beyond Production Agriculture Business Information Bundle - Understanding The Marketplace
Introducing a value-added product or service into the marketplace involves market research to determine your best business and marketing approach.
Market research usually takes one of two forms: primary and secondary research. Primary research involves collecting data and information through surveys, interviews, focus groups, or by visiting other farms or business engaged in value-adding. Secondary research involves reviewing reports and studies from other sources such as OMAFRA, other government resources, or research institutes. To develop a strong understanding of the marketplace, you may want to consider a combination of primary and secondary approaches.
The links below will help you get started.
For more information:
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